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New York Wine & Grape Foundation Partners with Think Drink Global to Raise the Profile of New York Wines
The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new, creative partnership with Think Drink Global
According to the wine industry advisor
The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new, creative partnership with Think Drink Global (TDG) designed to manage New York wines’ trade- and media-focused marketing and educational programs in Western Europe. TDG is a collaboration between three wine industry veteran firms, R&R Teamwork in London, Vinconnexion in Paris, and O’Donnell Lane in Sonoma, CA.
Through the USDA-funded Export Program, NYWGF has conducted an exciting marketing program in Western Europe for over 20 years. Recent successes have been experienced in the United Kingdom, France, and in Germany, where Prowein has typically served as a cornerstone event. Though activities like tradeshows will remain a component of NYWGF’s Western Europe program, the partnership with TDG is designed to specifically build trade relationships and increase awareness of New York wines in additional Western Europe target markets, including Denmark, Finland, Ireland, Norway, and Sweden.
Read more at source: wine industry advisor