According to the foodprocessing, 

Ever chasing the trends, Constellation Brands Inc. on July 1 revealed it bought Empathy Wines, a “digitally-native wine brand” and direct-to-consumer (DTC) platform co-founded by entrepreneur and media personality Gary Vaynerchuk with business partners Jon Troutman and Nate Scherotter.

Constellation said Empathy Wines focuses on producing high quality, sustainably made wines, sold direct-to-consumer through its eCommerce platform, powered by consumer insights and content-driven digital marketing. The price was not disclosed.

“This move aligns with Constellation’s wine and spirits vision to be a bold and innovative, high-end portfolio of distinctive brands and products that deliver exceptional consumer experiences,” the buyer said.