According to the vine pair

Consumer preferences have certainly favored the rise of organic options not only in food, but also in wine. Now, famous friends Cameron Diaz and Katherine Power are launching their own organic wine label called “Avaline.”

Announced in a press release this morning, Diaz (actress and author) and Power (entrepreneur and author) are joining forces to provide what they describe as a vegan-friendly, clean, and organic wine brand, with both rosé and white offerings.

Read more at source: vine pair