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90+ Cellars Relaunches Collector Series With New Look, Five New Limited-Edition Wines

Négociant brand brings luxury $50-$100 wines from California and Oregon to market for under $40

07/10/2020

BOSTON, Oct. 6, 2020 -- 90+ Cellars, one of the fastest-growing wine brands in America, is launching a new series of limited-edition, one-off wines celebrating some of California and Oregon's most sought-after appellations. Complementing its extensive and well-known collection of everyday priced wines, the new 90+ Cellars Collector Series offers access to high end—and highly limited—wines.

The fall 2020 collection features five wines hand-selected from top-rated wineries. While the brand has offered ultra-premium wines like this in the past, the caliber and quantity of top-tier wines this year is rare. With on-premise channels like tasting rooms and restaurants closed for the greater part of 2020, boutique winemakers explored new avenues for selling their wine, including working with négociants like 90+ Cellars. Typically commanding $50-$100 per bottle, 90+ Cellars is bringing these highly limited, vintage-specific wines to the market in the $20-$40 price range. Here's the lineup:

  • Lot 190 Sonoma Coast Pinot Noir (SRP $19.99) This Pinot Noir is grown within the grasp of the cool ocean airs that drift in from California's northern coast. Herbal and spice aromas blend with notes of strawberry and blueberry. This wine is medium-bodied and silky in texture with a freshness that accentuates its perfumed flavors.

Read more at source: PRNewswire

Image source: PRNewswire

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