The arrival of Terry White to the Mexican market and the renowned portfolio of Casa Pedro Domecq brands represents a point already part of the world of brandy. Terry White comes to revolutionize his category and conquer new generations with a unique and innovative personality.

Its concept, design, and color make a perfect match with its flavor, softness and aroma attribute to make it an attractive brandy and join emerging categories within the spirits industry.

"We are very excited to complement our portfolio with the arrival of Terry White, a disruptive proposal that will rejuvenate the world of brandy with its balanced and refreshing taste," said Óscar Vargas, Director of Marketing & Trademarketing at Domecq. "Thanks to the versatility of Terry White, which allows it to be easily combined with various ingredients, for the first time a brandy will be part of the innovative world of spirits," he added.

Ivy Mix, World Class Bartender, and brand ambassador created a series of cocktails that demonstrate the various possibilities offered by this brandy to break schemes:

" Terry White is a delicate brandy, excellent for mixing. People will lose the fear of experimenting with other more powerful distillates. For example, our flagship drink, Terry Lemon Crash, is very easy to prepare because we all have a little home at the home of mint, lemon, and ice, "said the best bartender in the United States in Tales of the Cocktail 2015.

Another aspect that makes Terry White a special brandy is its bottle, whose design was inspired by the colorful signature that Ivy shaped in a barrel during his visit to the brand's wineries in Spain. "It is a fun creation with an arty and current design, a trendy proposal that will not go unnoticed because, without a doubt, it breaks with the established," said Oscar Vargas.

With Terry White, Casa Pedro Domecq aims to reach consumers traditionally away from brandy, such as millennials who will finally have a spirit with which they can create the most daring combinations.

Among the distillates, brandy ranks third with the highest consumption in the country behind tequila and whiskey. Casa Pedro Domecq brandies dominate this category with 59% of the total participation in the Mexican market.

Source: PRNewswire

Image Source: PRNewswire