According to The Spirits Business, The “fast-growing” brand is said to “strengthen” Pernod Ricard’s portfolio and is part of the firm’s Transform and Accelerate plan.

Gilles Bogaert, chairman and CEO of Pernod Ricard, for Europe, Middle East and Africa, and Latin America, said: “Italicus has experienced a remarkable start, resonating with mixologists and consumers. We are thrilled to add Italicus to the Pernod Ricard portfolio and for the group to help drive its future development.”

Bottled at 20% ABV, Italicus is said to tap into the low-alcohol trend and the “fast-growing market opportunity for both a distinguishable, yet versatile, unique ingredient for bartenders”.

Gallo will remain the active CEO in Italicus’ ongoing development.

“Since its launch the brand has experienced success with both the on-trade and consumers, and it is now time to consolidate with this heavyweight strategic partner in order to accelerate our global distribution,” said Gallo. “We have an ambitious plan to build Italicus into one of the world’s most successful aperitivo brands.”

The deal “reinforces” Pernod Ricard’s ‘speciality brands’ division, which includes Lillet apéritif, Monkey 47 gin, Altos Tequila, Del Maguey mezcal, and Rabbit Hole Bourbon.

Pernod Ricard said its “extensive global distribution network will continue to play an instrumental role in the success of these brands, which have been growing at a double-digit rate, significantly outpacing the industry average”.

Read More at source: The Spirits Business

Image Source: www.rosolioitalicus.com