Patrón Marks Day Of The Dead With Limited Edition Bottle
Tequila maker Patrón has marked Día de Muertos (Day of the Dead) with the launch of a limited edition bottle featuring symbols associated with the festivity.
Falling on 1 and 2 November, Día de Muertos, or Day or the Dead, is a Mexican holiday which sees family and friends come together to remember and pray for those that have died.
Traditionally, homes are decorated with Cempasúchil (Mexican marigolds), sugar skulls and papel picado to mark the occasion. To commemorate the annual holiday, Patrón teamed up with bottle personalisation specialist INKD to create a custom-design, limited-edition bottle featuring monarch butterflies, Mexican marigolds and sugar skulls.
The bottles are available from Harvey Nichols for £59 and from the INKD website, with a personalisation option, from £55.
The distiller honoured the festivity by showing customers how to make special cocktails, including the Ofrenda, via its Patrón Pantry platform on Amazon.
In Mexico, it partnered with a selection of bars, who offered a special ‘buy one, gift one’ deal on a selection of Patrón Día de Muertos themed cocktails.
Read more at source: thedrinksbusiness
Image source: thedrinksbusiness
