Macallan launches e-boutique with Thirstie
Edrington-owned The Macallan has partnered with alcohol e-commerce platform Thirstie to create the Scotch whisky brand’s first e-boutique.
According to the spirits business,
The Macallan E-Boutique will allow consumers in the US to purchase the single malt Scotch whisky directly from the brand’s website.
Until July, consumers will receive free shipping on all orders while The Macallan will donate 30% of proceeds from purchases made through its website to the James Beard Foundation’s Open for Good campaign.
The brand also continues to donate to the USBG Bartender Emergency Assistance Fund.
Samantha Leotta, The Macallan Americas brand director, said: “With the launch of The Macallan E-Boutique, we have created an online destination for consumers to explore the world of The Macallan like never before.
Read more at source: the spirits business,
