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Historic NY Irish Regiment Whiskey Marches Into Tennessee

This Veterans Day lovers of good whiskey and patriotic citizens across the Volunteer State can toast the men and women who have served in the United States Armed Forces with an Irish Whiskey named for one of the country’s most storied military units.

04/11/2020

New York, NY – This Veterans Day lovers of good whiskey and patriotic citizens across the Volunteer State can toast the men and women who have served in the United States Armed Forces with an Irish Whiskey named for one of the country’s most storied military units.

Fighting 69th Irish Whiskey, named for New York’s famed 69th Infantry Regiment, was recently launched in bars and retail establishments across Tennessee.

The 69th Infantry Regiment’s history dates back to 1849 when it was created as the 9th Regiment New York State Militia. Company “A,” 1 Battalion, 69th Regiment traces its lineage back to the American Revolution. The regiment has seen combat in five wars: the American Civil War, World War I, World War II, the Iraq War, and in Afghanistan.

Since 1851 the officers of the famed 69th Regiment have begun their responsibilities as lead unit in New York City’s St. Patrick’s Day Parade by raising a glass of Irish whiskey in a traditional toast. When they do it for the 171st time in 2021 it will be with a special Irish whiskey named after their own famed infantry regiment.

The Fighting 69th Irish Whiskey was launched late 2019 in New York City and other selected markets. This is among its first appearances in the Southeastern United States.

The Fighting 69th Irish Whiskey is being produced by the Florida-based Espiritus Group, a spirits development and marketing company, in conjunction with the 69th Infantry Regiment Historical Trust, which is a non-profit 501 (c) (3) entity. A portion of the sale of each bottle sold will benefit the trust and support its historic preservation mission as well as philanthropic activities on behalf of the Regiment’s veterans and their families.

Scott Reid, Chief Marketing Officer for Espiritus Group, said that Fighting 69th Irish Whiskey has been remarkably well-received since its introduction and expects that success to continue in Volunteer State.

Read more at source: bevnet

Image source: bevnet

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