According to the food in Canada,  Beefeater Blood Orange, which has a bittersweet juicy flavour and a vibrant, striking colour set to appeal to today’s gin drinker, is being rolled out across Canada.

The product is inspired by the Orange Gin distilled in 1876 by Beefeater’s founder, James Burrough, and created to satisfy a growing Canadian thirst for flavoured gin.

The gin category in Canada is now worth $420 million, growing by 19.5 per cent value versus last year, and within that flavoured gin is experiencing a boom, growing more than 300 per cent value versus last year.

Beefeater previously launched Beefeater Pink Strawberry in 2019.

Read more at source: food in Canada