Beam Suntory Sells Canadian Whisky Brand
US spirits group Beam Suntory has sold its Windsor Canadian Whisky brand to Minnesota’s Prestige Beverage Group for an undisclosed sum.
In a press release confirming the sale, Windsor was described as one of the best-selling Canadian whiskies in the US.
Following the sale, the blended whisky will continue to be produced at Beam Suntory’s Alberta Distillers site in western Canada. The facility also makes the Alberta range of Canadian rye whiskies, as well as the Alberta rye vodka and Banff Ice vodka brands.
Founded in 1974, Prestige owns over 70 wine and spirits brands. Windsor will join the likes of flavoured vodka liqueur and cocktail brand Kinky Beverages, Snoop Dogg’s Indoggo Gin, The Whistler Irish Whiskey made by the Boann Distillery and Erica Blumenthal and Nikki Hugani’s Yes Way Rosé.
Scott Schilling, general manager and CMO of Prestige, said: “Windsor is a historic and beloved brand with deep roots and loyal consumers, which makes it the perfect addition to our growing wine and spirits portfolio. Windsor has an incredible track record, and our team is excited for continued growth.”
As well as its original expression, Windsor’s portfolio also includes a black cherry variant.
Read more at source: thedrinksbusiness
Image source: thedrinksbusiness
