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White Claw Hard Seltzer Introduces 3 New Flavors

White Claw Hard Seltzer introduces the highly-anticipated Flavor Collection.

12/03/2020

According to Brew Bound, The wait is over! White Claw Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon! The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind. These flavors join one of the best-selling Hard Seltzer flavors, White Claw Mango, in an all-new 12-pack Variety Pack, available now at retailers nationwide.

“Since our launch in 2016, we have only launched six flavors – it takes time to perfect a liquid worthy to bear the White Claw name,” said Phil Rosse, President, White Claw Seltzer Works. “In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors- and we listened.”

This new variety pack joins White Claw Flavor Collection No. 1, the best-selling variety pack in the entire category1, including beer. Each new flavor has the clean, crisp taste of seltzer water with a hint of fruit flavor that White Claw has become known for. The new flavors include:

  • White Claw Tangerine provides a splash of refreshing citrus that’s a little more sweet than tart, embodying the splash of biting into a fresh tangerine wedge.
  • White Claw Watermelon has a hint of bright, ripe watermelon, and is clean and refreshing to taste, not like a syrupy candy. This flavor also features a fresh, natural watermelon aroma.
  • White Claw Lemon has been in development for over two years, as lemon is a very subtle and delicate flavor to work with. Our flavor bursts with a lemon aroma providing drinkers with crisp, citrus refreshment.

Read More at source: Brew Bound

 

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