According to PRNewsWire, Victory Brewing Company is announcing its 2020 marketing campaign that brings the characters from its Monkey family of beers to life, in hopes of spreading much-needed laughter to its fans. The Monkey Family of beers are known for its high quality, and great tasting Belgian styles like Golden Monkey, the #1 Belgian Ale, and Sour Monkey, the #2 Sour Ale in the country.

The Monkey Family of beers is also known for its unique and interesting monkey characters that highlight the brand's packaging. This year, Golden, Sour, and Twisted are coming to life to showcase their mystical and playful personalities that transcend beyond the world of craft beer. The "monkeys" are here to remind us that quality does not have to be too serious, rather than it should be fun. The characters are designed to tell light-hearted and fun stories about the beers.

"With the intense political environment, social media craze and overwhelming noise within the craft segment, 2020 felt like the perfect time to introduce some much-needed laughter," says Bill Covaleski, co-founder of Victory Brewing Company. "The Monkeys have an innate light-hearted personality to fuel the fun and encourage drinkers to stop taking life too seriously. At the end of the day, our goal is to create delicious beers that help our customers escape the stress of everyday life and to transport them to a place of content. The Monkeys have earned their right in the craft industry to voice that reminder."

Read More at source: PRNewsWire

Image Source: PRNewsWire