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Smug scores with new Traitorade beer

Smug Brewing has sold out of its new Traitorade, a key lime sour that pokes fun at Tom Brady and Rob Gronkowski for leaving the New England Patriots

25/06/2020

According to the valley breeze

A week after creating Traitorade, which pokes fun at Tom Brady and Rob Gronkowski for leaving the New England Patriots, Pawtucket’s Smug Brewing has sold out of the new beer but has a second batch that will be ready in a couple of weeks.

“Customers love it,” Rob DaRosa, co-owner of Smug, told The Breeze, adding, “I hope people enjoy the fun spirit of it and (don’t) take it too seriously.”

The beer is described as an imperial fruit sour with Florida key limes and a dash of sea salt.

The idea came about one day while staff was canning and found out that Gronk “un-retired himself” and decided to join the Tampa Bay Buccaneers, along with Brady. “We were angry about that,” DaRosa said. Someone threw out the word traitor, which “spitballed into Traitorade” and they began thinking what that would look like as a beer.

Read more at source: valley breeze

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