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Leinenkugels Introduces Spritzen, The First-Ever "Beer With A Splash Of Seltzer", Nationwide

Spritzen retains the crisp taste of beer with fewer calories than leading alcoholic seltzers

12/03/2020

According to PRNewswire, Today the Jacob Leinenkugel Brewing Company introduces its new trio of beers with a splash of seltzer, Leinenkugel's Spritzen, available nationwide. Spritzen marks the brewer's first new national release in three years and will be available in three refreshing flavors: Grapefruit, Raspberry Lemon and Pineapple Strawberry.

Set to appear on shelves this week, Spritzen features a crisp and effervescent beer-forward taste with the clean finish and subtle fruit flavors of a seltzer. The new beers also boast a low 93 calories, less than leading hard seltzers, and no sugar and no artificial ingredients.

Spritzen will be available in three different packs nationwide: a 12pk featuring all three flavors, a 6pk featuring Raspberry Lemon and Pineapple Strawberry, and a 6pk featuring only Grapefruit.

"The Jacob Leinenkugel Brewing Company has been brewing for 153 years and has never brewed anything like Spritzen," said Dick Leinenkugel, president of the Jacob Leinenkugel Brewing Company and fifth-generation family member. "Leinenkugel's has always prided itself on pairing German tradition with American innovation, and Spritzen is a fine example of that. For those who love our Shandies, these beers are direct descendants with a lighter, and even more refreshing spin."

The Jacob Leinenkugel Brewing Company is part of Molson Coors' Tenth and Blake craft division. Founded in 1867 by Jacob Leinenkugel and acquired by Miller Brewing Company in 1988, the brewery has the luxury of remaining autonomous and family-run in Chippewa Falls, Wisconsin while tapping into the resources, talent and scale of Molson Coors to distribute nationally.

Read More at source: PRNewswire

Image Source: PRNewswire

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