Diageo Moves Brands From Couch, Matagrano to Reyes in Northern California
Diageo, the importer of Guinness and Harp, has struck an agreement to move its brands from Watsonville-based Couch Distributing and South San Francisco-based Matagrano, Inc. to the Reyes Beer Division in California.
Diageo, the importer of Guinness and Harp, has struck an agreement to move its brands from Watsonville-based Couch Distributing and South San Francisco-based Matagrano, Inc. to the Reyes Beer Division in California.
“As a business we continually review and improve our organization and our route to market, in service of accelerating performance,” a Diageo spokesperson told Brewbound. “Last week we announced we will be further consolidating our distributor alignment in the state of California, and moving away from Matagrano and Couch. We want to thank Matagrano and Couch for their partnership over the years.”
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