Beverage Trade Network videos

Communicate Your Wine Brand Effectively - Felicity Carter

The Wine Whiskey Weed Show


In this Episode, Felicity Carter, a world renowned Australian journalist who currently resides and works in Germany as the Editor-in-Chief, Meininger's Wine Business International has a candid conversation with Sid Patel, CEO, Beverage Trade Network on The Wine Whiskey Weed Show podcast!

Listen to the author of the popular article “The Art of Wine Storytelling”, Felicity Carter respond to Sid’s interesting questions as the conversation delves into the roles of a good communicator while crafting tasting notes on the back side of a wine label.


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5 Key Steps To Building A Control Brand That Scales

Private label wine sales have evolved dramatically in the past 25 years along with market conditions, distribution channels, consumer awareness and interest in wine, and the industry at large, resulting in an environment where control brands will not only thrive, but will grow remarkably in importance and scale in the US. In this talk, we will review a 5 step “RAPID” approach to building a control brand that achieves escape velocity.
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