Videos

Beverage Trade Network videos

Communicate Your Wine Brand Effectively - Felicity Carter

The Wine Whiskey Weed Show

11/05/2020

In this Episode, Felicity Carter, a world renowned Australian journalist who currently resides and works in Germany as the Editor-in-Chief, Meininger's Wine Business International has a candid conversation with Sid Patel, CEO, Beverage Trade Network on The Wine Whiskey Weed Show podcast!

Listen to the author of the popular article “The Art of Wine Storytelling”, Felicity Carter respond to Sid’s interesting questions as the conversation delves into the roles of a good communicator while crafting tasting notes on the back side of a wine label.

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Key Provisions for Beverage Brands to Include in Distribution Agreements

In her presentation 'Key Provisions for Beverage Brands to Include in Distribution Agreements,' Donna Hartman outlines the most important aspects to consider when negotiating with US distributors. From brand extensions to regional competition, Donna works out a clear blue-print that shows brand owners what they can do to make sure they are properly approaching their next market.
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Straight Talk With The Buyer: Stephen Fahy(Senior Buyer, The Wine Library)

Questions like how distributors can train their representatives, most effective merchandising that works in retail, elevator pitch for a new brand, how to help them when brands do not sell, how to get a floor display, how to build a strong relationship with them, and more.
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