Beverage Trade Network videos

The Off-Premise ball game

Sales & Marketing



We all rush behind trying to score that major hotel deal, or a major restaurant chain deal, while what most of us generally forgets is that 80% of the business of the wine industry comes from the off-premise volumes. Lieberman very gracefully informs us that most of us complain about not being able to score a big account, when on the other hand he gathers as many small or big accounts as possible since to even everything matters as he is in this for the long haul.

More Videos in this category

Wine Packaging Trends in the Restaurant Business

In this Episode of "Insights from Judges", Vincenzo talks about Some trends that he analyzes going forward into wine packaging in the restaurant business.
More Videos

3 Things Bartenders Look for in New Brands

In this Episode of "Insights from Judges", Luca Rapetti, Head Bartender at L’oscar London, tells us about 3 things that a Bartender looks for in a new brand.
More Videos