Nichole Simpson, Senior Wine Buyer at Walmart talks about the challenges faced by the Big Box Stores and how to overcome them.

Eric Sigmund, Wine Manager at Total Wine & More, MD, USA, talks about how important the story behind the wines is for millennials.

Julien, Sommelier at Club Gascon in London, UK, talks about the Impact of Wine's Value on the Customer.

What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about: 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.

Eric Sigmund, Wine Manager at Total Wine & More, MD, USA, talks about the similarities in the judging process of USA Wine Ratings and the Wine selection process at Total Wines.