Beverage Trade Network videos

Operational Insights From A National Wine Buyer - Brian Phillips



Director of Wine Strategy at Darden restaurants, Brian Philips, provides insights into the wine business at national restaurants, and the operational challenges that he faces in with their wine program strategies. Bonus: Get a deeper understanding of BTG and BTB proportions in Brian's wine program.

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Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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Straight Talk With The Buyer: Stephen Fahy(Senior Buyer, The Wine Library)

Questions like how distributors can train their representatives, most effective merchandising that works in retail, elevator pitch for a new brand, how to help them when brands do not sell, how to get a floor display, how to build a strong relationship with them, and more.
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