"A Bad Label Cost As Much As A Good Label" - Greg Sherwood speaking of the importance of wine packaging making a difference in its sales. There’s something about choosing a bottle of wine that can be much more challenging than shopping for liquor and beer. It seems there’s an emphasized pressure to impress people with the “perfect” bottle of wine. The buyer is looking for a bottle that will look elegant in the middle of the table, in the living room after a date, or even on a shelf in the office. Of course, price and taste are still part of the equation but for most, the actual appearance of the wine label design is at the top of the list.

***About Greg Sherwood MW***

Greg Sherwood MW is a London based South African Master of Wine and Fine Wine Buyer at Handford Wines in South Kensington. He is a regular judge at the Decanter World Wine Awards, SA Top 100, Nederburg Wine Auction and WOSA World Sommelier Awards, and tastes many of the world's finest wines every week.

***About London Wine Competition***

The London Wine Competition looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers. For more, visit: londonwinecompetition.com

***About the Organizers : Beverage Trade Network***

Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. Know more about BTN: https://www.beveragetradenetwork.com/