The idea of a retail wine store is to have a place to view and buy from a large collection of wines.

Having such an expansive portfolio of exceptional wines sourced from all around the world will certainly help a store stand out in the retail fine wine industry.

Each of the wines should be tasted and selected by an expert or a team of experts to ensure wines are of the highest quality.

This will also help in discovering quality wines that are less heard of which ultimately will make it a unique offering to the customers visiting the store.

In this video Sid Patel, CEO Beverage Trade Network, is in a conversation with Salvatore Castano, who is the On Trade Advisor & Assistant Wine Buyer at Friarwood Fine Wines, a boutique wine merchant based in London. Salvatore talks on a range of topics from sourcing wines to upselling and driving sales at the store.