Videos

Beverage Trade Network videos

Hear From The Masters About How Do They Educate Customers

People

11/05/2020

Wine knowledge types are a significant predictor of variety seeking purchasing behavior of wine. Wine consumers who think they know a lot about wine, tend to engage in more variety seeking behavior in their wine purchasing. Thus judges knows how to train their customers for the better experience. See the video and find out how they educate their customers.


More Videos in this category

How To Build An All Star Team For Your Beverage Business

In this exciting presentation from staffing pro and founder of BevForce, Josh Wand gives viewers an in-depth look at organizational design strategies and recruiting skills that all wine, beer and spirit executives should adopt in their operations.
More Videos