Beverage Trade Network videos

Hear From The Masters About How Do They Educate Customers



Wine knowledge types are a significant predictor of variety seeking purchasing behavior of wine. Wine consumers who think they know a lot about wine, tend to engage in more variety seeking behavior in their wine purchasing. Thus judges knows how to train their customers for the better experience. See the video and find out how they educate their customers.

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Importance of Glassware in Cocktail Serving

In this Episode of "Insights from Judges", Terrile Massimiliano, Head Bartender at Duck & Waffle in London, UK, talks about the importance of Glassware in a Cocktail Serving among other important things.
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