Beverage Trade Network videos

Hear From The Masters About How Do They Educate Customers



Wine knowledge types are a significant predictor of variety seeking purchasing behavior of wine. Wine consumers who think they know a lot about wine, tend to engage in more variety seeking behavior in their wine purchasing. Thus judges knows how to train their customers for the better experience. See the video and find out how they educate their customers.

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Millennials in the Wine Marketplace

With a background in business development and international media, Holly enjoys creating and optimizing sales, marketing, and PR strategies.
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