Importance of Glassware in Cocktail Serving
In this Episode of "Insights from Judges", Terrile Massimiliano, Head Bartender at Duck & Waffle in London, UK, talks about the importance of Glassware in a Cocktail Serving among other important things.
For any spirit brand to earn its place on a retailer’s shelf or a restaurant’s spirits list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.