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What It Takes To Create A Big Brand: Grow Your Beverage Brand - Episode 4

Grow Your Beverage Brand

11/05/2020

 



In the fourth episode of Grow Your Beverage Business, Sid talks about a talk from USA Trade Tasting by John Beaudette in which he gave tips on what goes into the creation of a Big Brand.


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Stylianos Filopoulos on Social Responsibility, why is important for the wine business?

Stylianos Filopoulos, Managing Director of the Wine in Moderation-Art de Vivre non-profit international association (WiM Association) walks us through social responsibility in the wine business and how it can affect you. He has been devoted to “Wine in Moderation” since its creation, helping the development of this social responsibility programme from a policy commitment to an international reference of the wine business.
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