Videos

Beverage Trade Network videos

Trademarks: Are Your Brands Protected?

Distribution

27/06/2019

A lot of time, money and energy is spent when launching a business and developing brands. A location for the business needs to be found, the product itself developed, the packaging designed, and the brand name was chosen. Sometimes during the process, things can be overlooked. Did you check to make sure your brand name is not similar to another? Did you file for trademark protection? Has someone threatened to sue you for trademark infringement? What are your rights? What can you do? Attendees attended Donna’s session to learn about what every brand owner should know before launching the next big brand.


More Videos in this category

Impact of Wine's Value on the Customer

Julien, Sommelier at Club Gascon in London, UK, talks about the Impact of Wine's Value on the Customer.
More Videos

Tips For Retailers To Effectively Merchandise and Price Their Private Label Labels

What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about: 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.
More Videos