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Sommeliers Choice Awards: Raise Your Wine Brand\'s On-Premise Profile

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13/04/2020

 



Wines entered at the Sommeliers Choice Awards were tasted and assessed by over twenty wine industry professionals. The judging panel of the Sommeliers Choice Awards consisted entirely of top sommeliers, wine directors and on-premise buyers at U.S. restaurants, bars, pubs, and clubs.



2019 Sommeliers Choice Awards’ judge Marc Kauffman said “I really enjoyed the judging. I think this format is very valuable. In fact, it is to my knowledge the only on-premise focused judging of wines anywhere. This competition definitely offers producers a way to differentiate their wines and focus on restaurants The “by the glass” category is also very valuable for evaluating a potential selection. If anything we all were intent on looking at the better points of the entries rather than trying to downgrade for flaws which is the more standard practice at most “traditional” wine judging”



*** About Sommeliers Choice Awards ***



Grow Your Wine Brand's On-Premise Presence In The US Market The goal of the Sommeliers Choice Awards is simple: to provide on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list.



The judging panel of the Sommeliers Choice Awards will consist entirely of top sommeliers, on-premise wine buyers, and wine directors at U.S. restaurants, bars, pubs, and clubs. In order to be selected as a judge, sommeliers need to provide evidence of their expertise within the on-premise industry. In some cases, these sommeliers may also be wine consultants for on-premise establishments. They may also have a buying role in addition to working on the restaurant floor.


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