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Beverage Trade Network videos

Penetration Is The Key To Distribution: Here's How To Do It

Distribution

01/07/2019

Bob talks about the importance of the initial penetration in the market by brands, and how to ideally go about it.


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Impact of Wine's Value on the Customer

Julien, Sommelier at Club Gascon in London, UK, talks about the Impact of Wine's Value on the Customer.
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Tips For Retailers To Effectively Merchandise and Price Their Private Label Labels

What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about: 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.
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