After a successful year of double-digit growth in their home market of NYC, Barking Irons Spirits announces its "Applejack is Back" campaign. With the dual purpose of celebrating the resurgence of the original American spirit as well as apple season, "Applejack is Back" will live digitally while also taking over NYC with wild postings, custom POS, tastings, and events.
As part of the campaign, a new 200-ml, 'swig'-sized version of the brand's original Applejack is now available at many NYC-area liquor stores. With a suggested retail price of under $20 per bottle for the 100-proof spirit, it's an affordable way for a group of friends to kick off a night out, swig, swig, passing to whatever clandestine, cooler weather adventures the city or upstate holds for them.
Additionally, a new, unaged version of Barking Irons Applejack, White Night, is being released in a limited run of 110 cases. White Night is distilled to 110-proof, making it an ideal replacement for overproof rums in festive holiday and tiki cocktails.
The bootstrapping spirits brand first launched with their 750ML bottle, quickly earning traction at all NY locations of Corner Table Group's The Smith restaurants as well as other bars, restaurants and liquor stores interested in the premium packaging and New York heritage of the brand. For recipe recommendations and to learn more about Applejack, visit BarkingIronsSpirits.com.
Barking Irons Spirits was co-founded by Elliott Phear and Casey McGrath in 2015. The brand pays homage to the rich heritage of New York through the map of Five Points on the interior of their bottle to the traditional firefighter's shield shape of the front label. Their first product, a 100-proof Apple brandy made from 100% NY apples, is distilled upstate before being aged in Brooklyn in charred oak barrels. Learn more about it at BarkingIronsSpirits.com
Image Source: PRNewswire