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Chris Noth Becomes Majority Stake Owner of Ultra Premium Ambhar Tequila

14/09/2018 Ambhar Tequila announced that Golden Globe nominee and SAG Award-nominated actor, Chris Noth, has acquired majority ownership of Ambhar, an ultra-premium award-winning artisan spirit made in small batches from 100% blue agave.

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 Ambhar Tequila announced that Golden Globe nominee and SAG Award nominated actor, Chris Noth, has acquired majority ownership of Ambhar, an ultra-premium award-winning artisan spirit made in small batches from 100% blue agave.

"My involvement with Ambhar Tequila starts with this basic premise — I drink it. It's delicious and soul-satisfying. So...Why not?" said Chris Noth. "I'm really excited about the opportunity to help reinvent the perception of tequila and elevate the experience of enjoying this ultra-premium spirit the way it's supposed to be, one sip at a time."

Noth's interest in looking into a partnership came about with his first sip of Ambhar Tequila. He then learned more about the company and saw all the potential it had to offer. "As an entrepreneur and co-owner of The Cutting Room in New York City, I'm pretty well versed in spirits, and I have to admit that Ambhar is the first tequila I've been excited about drinking by itself." He reached out Amber's founders and the rest is history.

"We are thrilled that Chris has decided to become part of the Ambhar family. He truly understands the company's authentic heritage and our commitment to creating a unique artesian experience," said Jaime Celorio, Founder and CEO of Ambhar Tequila.

In connection with the investment, Noth will be involved with the creative direction of the company and work with the co-founders on strategic business decisions. He was also key for securing a national distribution deal with Republic National Distributing Company, one of the nation's leading wholesale beverage alcohol distributors, specializing in wine and spirits, setting the stage to continue to expand to new markets in the US. 

Prior to its market expansion with Republic, Ambhar has had an ongoing strategic relationship with a national distributor, Southern Glazer Wine & Spirits, a partnership that has permitted the brand to enter the US and make their artisan spirit available to more tequila connoisseurs across the country.

THE PRODUCT:

Ambhar is a handcrafted artisan tequila using centuries-old recipes and made in small batches with 100% blue agave. Each Ambhar decanter is distinctively made of heavy, virgin glass, molded into a shape reminiscent of the canteens that Old West cowboys used to carry their "Mexican brandy." An elegant horseshoe is integrated into the design to bestow luck upon all those who drink from the bottle.

Available in:

  • PLATA: A brilliantly pure, silver spirit, made from the purest form of agave with salty-sweet aromas and a refreshing, yet soft, taste.
  • REPOSADO: Rests in premium oak barrels just long enough to impart its golden hue and create a remarkably smooth taste.
  • AÑEJO: Aged in premium oak barrels and emerges as a fine spirit known for its sharp, smoky aromas and soft and silky palate.

Where to find Ambhar:

In select stores across Florida, Texas, California, Oklahoma, Mississippi, Mexico, Duty-Frees across Mexico

Coming soon to New York, Colorado, Illinois, Ohio

About Ambhar Tequila: 

Ambhar Tequila is an award-winning ultra-premium artisan tequila, fully committed to creating only the best product quality possible. Their process combines only the highest standards of handcrafted tequilas, keeping the ancient recipe and technique that has been passed down through generations, alive. As tradition dictates, all harvesting and preparation are done by hand and the agave hearts are steamed, roasted, mashed and fermented according to ancient recipes. For more information go to www.ambhar.com. Follow us on Facebook, Twitter, Instagram, and YouTube.

About Chris Noth: 

Golden Globe nominee and SAG Award-nominated actor, Chris Noth, garnered his first Golden Globe nomination for Best Actor in a Comedy for Sex in the City, and his second nomination for Best Actor in a Drama for the Good Wife, as well as two SAG nominations for Best Ensemble. This year Noth is set to Join 'Catastrophe' season four and co-produce a new romantic comedy with Noel Ashman. He was GQ's 2015 International Man of the Year, is a supporter of the Rainforest Action Network and is co-owner of The Cutting Room, a well-known music venue in New York City. Noth resides in New York and Los Angeles.

About Republic Distributors: 

RNDC is a distributor of premium wine and spirits with operations in Alabama, Arizona, Colorado, District of Columbia, Florida, Indiana, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia and West Virginia. RNDC employs more than 9,500 associates nationwide. For more information, visit www.rndc-usa.com

About Southern Glazer's Wine & Spirits

Southern Glazer's Wine & Spirits are North America's largest wine and spirits distributor and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers