About Bonfire

 

We live for the “Bonfire” experiences in life – like doing the things you love and sharing moments with friends and family.

Bonfire experiences can happen at any time, because life does not wait and neither do you.

 

 

Mission & Values

We thrive on developing innovative products by focusing on convenience, quality sourcing, and value to our customers. Our mission is to become a leading wine brand through building relationships based on integrity and respect for our business partners and those who share their love for Bonfire Wines™, because we understand that a company is only as strong as the community that supports it.

 

 

Our Founder

Founded by Eric Steigelman, Bonfire Wines™ was created to provide a solution to wine drinkers who wanted a wine along with the ability to take it with them wherever their “Bonfire” experiences led them.

He understands that you know what you like, and you know when and where you want to drink it; he is simply glad to provide you with a great product in the friendliest packaging ever.

 

 

Doing Our Part

Our challenge is to make sure that every product we create has a smaller impact on the earth.

 

This is why we use highly sustainable packaging that has fewer raw materials, less Greenhouse Gas Emissions, and an improved product to package ratio.

 

It’s just one way to demonstrate our commitment to sustainability.
 

 

 

Bonfire Wine Pouch™

We constantly search for new and innovative technologies that allow us to create a unique wine drinking experience. But wine in a pouch? We know what you are thinking. Believe us, it’s absolutely delicious and has a number of benefits bottles don’t offer. 

 

 

Fresh is Best

The Bonfire Wine Pouch™ protects natural flavors using several layers of high performance FDA approved (BPA free) materials designed to preserve the quality and care that goes into crafting each Bonfire wine. As you pour, the package deflates, minimizing exposure to oxygen and extending the freshness up to four weeks after opening.

 

 

Our Wines

 

Let the Tap Flow

After your first pour using the Bonfire wine tap, you will see why we love this package so much! The ergonomic tap design is easy to use and share. To pour, first remove the protective tamper-evident seal. Then, depress the valve located on the top of the tap.

 

Our Founder

Founded by Eric Steigelman, Bonfire Wines™ was created to provide a solution to wine drinkers who wanted a wine along with the ability to take it with them wherever their “Bonfire” experiences led them. He understands that you know what you like, and you know when and where you want to drink it; he is simply glad to provide you with a great product in the friendliest packaging ever.

 

Packaging Industry Veteran, Master Winemaker Team Up to Create Bonfire Wines

Wine consumption among millennials (designated as those ages 21-34) continues to grow. In fact, 51 percent of millennials drink wine at least once per week, according to recent findings by the Wine Market Council. Research also found that this increasingly important market segment makes wine purchasing decisions quickly, emotionally and based on the value the wine brings to the drinking experience.

 

Armed with this knowledge and experience in the retail packaging industry, entrepreneur Eric Steigelman founded Bonfire Wines in 2012 to cater specifically to this audience.

 

He enlisted Kevin McGuire, certified wine judge and the master winemaker behind several popular California varietals, to craft new wines. The first two Bonfire Wines that will go to market are Ignite™ (sweet white wine blend) and Ember™ (sweet red wine blend).

 

“Drinking wine is a very social experience, especially for millennials.

 

So in addition to tasting great, I wanted Bonfire Wines to be easy to transport and share,” said Steigelman. “After considering a few options, I selected a pouch that’s sustainable and mobile. It’s different from the other non-bottled wine offerings on the market.”

 

The eco-friendly Bonfire Wines pouch requires fewer trucks for transportation, using less fuel and creating fewer emissions, than the same amount of glass bottles.

 

Each pouch holds 1.5 liters – the equivalent of two bottles of wine. The compact packaging fits hassle-free into coolers and refrigerators and chills in 65 percent less time a traditional bottle. Additionally, a built-in spout lets consumers enjoy wine by the glass and each pouch stays fresh for four weeks after opening.

 

 

Although Bonfire Wines just launched, industry insiders are already noticing how the brand’s wine blends and product packaging are right on trend.

 

 

A recent study conducted by SymphonyIRI Group shows sales of red wine blends in 2012 are up 26 percent since last year.

 

In addition, the sale of pouched alcoholic beverages – including malt, wine and spirits – has generated $200 million to-date in 2012, according to data from Nielsen.

 

That number is staggering, considering the sales of pouched drinks in 2010 was just $12 million.

“In the beverage industry, we’re seeing an increase in the popularity of non-traditional packaging, especially among younger consumers.

 

They’re also choosing milder, sweeter wine blends – especially reds – more frequently,” said Kelita Deeter, territory sales - brand manager, Republic National Distributing Company.
 

We are looking for distributors!