Looking for importers and distributors
worldwide

ARMERO is the tequila brand,

that breaks traditional clichés.

Openminded, unprejudiced,

with a strong attitude

and convince to win a place

in a demanding market.

A new way to enjoy tequila,

forget about the old-fashioned cowboy

or hacienda labels. No more Don’s or Amigos.

ARMERO, a true concept, the future

for a new consumer generation.

Three tasteful expressions available

Blanco, Reposado and Añejo.

Embrace ARMERO soul

while the ARMY brand inspired

reinforces values like courage,

honour, respect, fierceness and comradery

among people who want to enjoy a high-end

ultra-premium 100% Agave spirit distilled by

one of the most prestigious distilleries at the moment

in the land where Tequila born itself, Tequila, Jalisco.

The battlefields plan is clearly defined.

ARMERO is ready to fight for supremacy,

ARMERO, will lead.

OPPORTUNITY IN A TOUGH MARKET

  • Premium Tequila in a growing Market that sold last year GLOBALLY 30.4 million nine-litre cases
  • Luxury Products Price Range over $40.00/750ml Niche Concept/ Market/Consumers
  • Main Global Corporations Buying brands for their portfolio and pushing category
  • Luxury Niche Products Price Range over $40.00/750ml gives a good revenue in less volume
  • Armero , not “other” tequila that talks about Mexican traditions, heritage, legacy, family...
  • It’s a BRAND and CONCEPT with Strong personality and ATTITUDE for a different modern way of living.
  • Created for consumers of PREMIUM SPIRITS and are openminded, with no prejudices, mentally strong and independent. That want to stand out among the crowd.
  • Exclusive bottle with a military canteen shape design.
  • Packaging a real eye catcher for the RETAIL market.
  • ARMERO is the tequila brand that breaks with the traditional tequila cliché.
  • Its Name: short and easy.
  • Exclusive bottle with a military canteen shape design heavy glass and metal cap/labels.
  • Is a real eye catcher.
  • Marketing support

SPONSORSHIP AS BRAND BUILDING STRATEGY

ARMERO Tequila has invested at sports events with sponsorship and has exclusive boxers to represent the Brand during main events. Our Brand is supported by the WBC and has a special edition bottle.

PRODUCT QUALITY/ PROFILE

ARMERO is a smooth, long lasting flavor, bright and luminous 100% Agave Tequila. Great mix-ability

Traditional Processes:

  • Hand Picked Agave from Tequila Region
  • Agaves from 4 to 5 years maturation
  • Traditional Brick Oven Cooking
  • Mechanical Milling
  • Traditional yeast and fermentation
  • Steel Pot distillation
  • Spring Water dilution
  • American white oak for ageing