No Name But Wine srls
NoNameButWine was born from an idea of Francesco BUSIELLO who correlates the concept of freedom in the consumption of wines and his claim praises feeling "free to be, free to be, libre de ser" made explicit in the three languages that best idealize the friendship and happiness (Italian), planetary union (English) and “warm welcome” and sharing (Spanish).
lts goal is to reach the market segment where the “millenials” and the “no logo” stand, trying to break in and build a new way to analyze communication and content marketing, developing a strong feeling of elite belonging that leads to cement the loyalty. The label instead is understood in its whole by the new generation of customers, simply as a vector for communication amd infos for the wine: as of today the esthetic has a larger role than it had in the past the label ends up adding a strong sign, a symbol to the wine it belongs to (think about a poduct and its lifestyle importance). ltalian and french young men because of their heritage keep the line going, standing on cultura! tradition and label wine as elegant charming product with a strong social vocation, perfect vector for social and/or intimate moments of sharing.
VINEYARD / WINE - We employ the best agronomic management practices to protect biodiversity, the environment and soil fertility We adhere to integrated pest management programs to reduce the use of plant protection products. We do not use glyphosate. We reduce the use of organic and mineral fertilizers, mainly by using green manure techniques. We avoid soil compaction and erosion phenomena by employing grassing techniques. We reduce the use of sulphites.
What Our Wines represent - Daily life, unfortunately punctuated by the fast passing of time and the lack of moments dedicated to ourselves, leads us to increasingly exploit the new and powerful means offered by web 2.0 to buy what interests us. Therefore, adapting to these new social and personal needs, it is necessary to search for a system that can offer any product, not only based on the description of the qualities and / or excellence, but managing to generate a sort of empathy with the public to whom we are intends to address, thus acquiring convinced followers.