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The New Holland Wine Company Pty Ltd




The New Holland Wine Company produces and packages a wide range of Australian wines for its overseas clients, including countries such as China, the United States of America, Europe, and several other Asian countries. Wines can be delivered in bulk, “buyer own brand” (OEM), or New Holland’s proprietary labels. We make wines to suit most styles and these styles range from entry level to middle level to premium level. There are also selected super premium wines available from certain vintages.

The New Holland Wine Company outsources its grape supply and wine making facilities to selected third parties in order to ensure that it is positioned to take advantage of multi-regional wine supplies. The ability to source wine simultaneously from the Barossa Valley, Riverland, McLaren Vale and Coonawarra for example, gives the company unprecedented flexibility to satisfy a demanding client base that is interested in wines from all regions. The contract wineries used for wine making vary from small operations crushing a few tens of tonnes of very premium grapes, to large organisations crushing tens of thousands of tonnes.

The company has been established approximately 15 years and is a supplier of a wide range of Australian wines to international markets. The company sub-contracts its wine-making to two different wineries that cater to the different levels of wines, being entry level and bulk wines, and premium for bottled product. It markets its own brands, and in Asia supplies predominantly 'buyers own brands". In addition to this, The New Holland Wine Company supplies the premium range of brands into the Asia Pacific region for Sister's Run Winery (; Dandelion Vineyards Winery ( and Heirloom Vineyards Winery (

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