De Kweker is a whole-sale company based on the Cash & Carry concept and part of the Vroegop Ruhe & Co b.v. Group. The company is 100 percent family-owned. De Kweker was established in 1968 and since then has been located at the Food Center Amsterdam, close to the city centre of Amsterdam. De Kweker offers professional customers a wide choice of both high quality food and non-food products or product-concepts. The Cash & Carry format delivers a convenient and professional solution through its team of in-house food specialists. De Kweker aims to reach a level of partnership with its customers beyond being only a supplier of food products. Therefore De Kweker works with a selection of its customer representatives across almost every target group.