21 Community Co. Ltd started as a consultant in the Tokyo on-trade market more than 15 years ago. Thanks to its prosperous business, the company developed, along the years, a rare expertise and a valuable customer database.
As a wine consultant, we faced an increasing demand from our on-trade customers for new wines. Indeed, to differentiate themselves from the other competitors in the aggressive on-trade market, they wanted we to source new wines not distributed in Japan yet and which could offer a good “value for money”.
Thus, in order to satisfy this growing demand from our historic customers, we decided to become wine and spirits importer in 2007. In just few years, we have been able to develop a very competitive offer with wines from different locations of the world.