Sommeliers Choice Awards 2023 Winners

Creativity in beverage development

 

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Innovation is the key factor that can drive the growth of your company no matter at what stage of development you are in. It is the core element of the progress and evolution of mankind that leads us to amazing discoveries and improvement.
Beverage Trade Network has partnered with MyDrink Beverages (leading beverage innovation company in Europe) to launch BTN Labs.

 

MyDrink beverages is one of the companies that value innovation and creativity in our everyday’s environment and we try to share what we learn with our partners and clients. Beverage industry is a tough racket and we know from our experience that using creativity is one of the fastest and least expensive ways to succeed in it. One of recent resolutions is to praise innovation in the industry and to help every client we work with to find their ways of establishing a creative culture in their organizations.

 

One of the recent products that we introduced to European consumers are HighVit vitamin enhanced functional drink series. The area of our creativity was healthy simplicity and as many product developers know – this is a difficult choice when it comes to innovation.

 

The idea of the product was to offer an affordable yet healthy and highly nutritious drink for the mass consumer in the western and southern Europe. A simple insight from the rapidly growing trend, but this is where our creative product developers had to step up.

There are many healthy and nutritious drinks that fail and the most important factor is to find the brightest ideas that would help your company to capitalize on this product.

 

Here are a couple of simple questions that your company has to answer in the process of creating the drink before putting all the risks of investing in it:

 

1) Where is your target consumer market and how aware of your innovation benefits are they?

2) Do you actually recognize the consumer needs? What are their current concerns?

3) What kind of future do you want to contribute to?

4) Are you honest with your product? Did you do everything to make it as you intended it to be?

5) Is your product speaking for itself? Does it send the right message?

6) Does your innovation have a hook to attract attention?

 

As a beverage development company MyDrink often suggest their clients to dig deeper into the changing needs of their target market and to focus on creative innovation to find the right solutions for their current and future demands. This is an interesting journey for every entrepreneur and businessman and we are more than glad for having this opportunity to be a part of it.

 

BeverageTradeNetwork.com has partnered with MyDrink Beverages to help its Gold Members.

 

Innovate New Beverage Products and Outsource Beverage Development. BTN Gold members will get a free analysis by MyDrink Beverages on any new ideas on beverage development and by BTN on Beverage Sales on the new concept (we can do a market survey from key buyers and give you a feedback on their thoughts). 

 

 

 

Please contact MyDrink Beverages for more information...

 

Some innovative brands that are looking for distribution... 

Easy Wine Glass

Easy Wine Glass is looking for wine and beer distributors in USA and Importers in other countries.

 

RATIONALIZE YOUR BEVERAGE HANDLING with our pre-filled ready-to-drink wine glasses, made of recyclable plastic under the brand ”EasyWine Glass”!

 

We are looking for Wine Distributors and Wine Importers.

 

Our pre-filled concept considerably simplifies the handling of wine. It also eliminates spoilage and increases the security when serving.

 

The glasses are greatly suited to open-aired events and other occasions where glass or glass bottles are not suitable or to make the catering more effective.  Looking for Distributors in USA and Importers in other countries.

 

View Distribution Offer

 

 

HighVit Beverages

 

HighVit Drink is functional vitamin drink with 3 main supporting functions - Defence, Digest and Drive. No artificial colours, preservatives or sweeteners.

 

Looking for Beverage Distributors and Importers around the world. (see the selling lead and contact the supplier here) Or Simply email HighVit

 

Great support given to build a global brand.

 

Highvit packaging design was meant to stress the functionality of these 3 drinks that were developed to support three important body functions.

 

It had to be a mixture of pharmaceutical and traditional soft drink design details so MoonTroops creative agency chose a white background and implemented tasty colours for each different taste. “Keep it simple and straightforward” – this was the main mission of designing the package for this drink and it was accomplished.

 

Email HighVit for Pricing and Distribution Enquiry

 

 

Bonfire Wines

Founded by Eric Steigelman, Bonfire Wines™ was created to provide a solution to wine drinkers who wanted a wine along with the ability to take it with them wherever their “Bonfire” experiences led them.

He understands that you know what you like, and you know when and where you want to drink it; he is simply glad to provide you with a great product in the friendliest packaging ever.

 

Bonfire Wine Pouch™

We constantly search for new and innovative technologies that allow us to create a unique wine drinking experience. But wine in a pouch? We know what you are thinking. Believe us, it’s absolutely delicious and has a number of benefits bottles don’t offer.


Fresh is Best

The Bonfire Wine Pouch™ protects natural flavors using several layers of high performance FDA approved (BPA free) materials designed to preserve the quality and care that goes into crafting each Bonfire wine. As you pour, the package deflates, minimizing exposure to oxygen and extending the freshness up to four weeks after opening. View Distribution Offer

 

BTN is always looking for new and innovative brands, please contact us here if you have something different.