Category: Large Retail Chain
Tequila AMAN -A story of love for education, perseverance, passion, the blood of our Nayarit agave plants, the hope of our farming team in Nayarit and the appearance of an icon on the world map to represent the first Tequila distillery Nayarit, Mexico will ever have. The bottle is a contemporary take on Mexican heritage, visually aligned with a premium feel and spirit it contains. Rhomboidal geometric pattern and structures are alluding to traditional Mexican and Aztec historic artifacts, which feature similar geometry, but also evoke sharply pointed leaves of agave plants. Another analogy we were aiming to allude to are lavishly embroidered diamond patterns used in high-end interior and product design. Aesthetics can be described as minimalist, with no unnecessary complex labelling, yet brimming with detail through the presence of the patterned surface, resulting in overall feeling of purity.