RHUBY is an artisanal, all-natural rhubarb liqueur from Sweden. Having reached success in her home country, Rhuby is now spreading across the UK and USA. Founded and owned by Ylva Binder, Rhuby is fiercely independent and seeks to show how liqueurs can have both beauty and substance. Rhuby also runs Pink Your Drink, a charity raising money for breast cancer and supporting independent women in the alcohol industry.