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9MM Energy Drink

Consultant

Slovakia

18/10/2013

The idea of an energy drink with cap struck us in 2009. We wanted a product with an appearance that would be eye-catching and would differentiate our product completely from other energy drinks. After many months of market research we decided on the shape of a bullet; that’s how 9MM Energy Drink was born. We spent a lot of time and energy on the next step of product development, which continued with the content that we aimed to make really special, excellent and refreshing because we wanted the exceptional packaging to be matched by an outstanding drink both in taste and quality. After seven months and testing hundreds of tastes, a well-known, established German raw material manufacturer successfully developed the refreshing, premium category product with mixed fruity taste. Advantages of the product: * Differentiated from other energy drinks in appearance. * Follows the classical can form but the cap creates a completely new character in the world of energy drinks. * In taste and in composition it corresponds to the highest expectations of the international market. Components: * water * sugar * acidifier (citric acid) * carbon dioxide (min. 4 g/l) * taurine (400 mg/100ml) * caffeine (32 mg/100 ml) * vitamins (C, niacin, pantothenic acid, B6, B2, folic acid)* colouring (sulphite ammonia caramel, quinoline yellow)

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