The London Wine Competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.
A competition that will judge wines in three key areas:
1. Their quality.
2. Their value for money.
3. What they look like.
To be an award winner you will need to have a top quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
The London Wine Competition is not about recognising wines that achieve the best quality scores, but you would struggle to drink more than a glass of. We want to celebrate wines that are both enjoyable and easy to drink. Wines that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. That’s the quality factor.
You don't need to be the cheapest wine on the shelf to offer the best value for money. Far from it. A wine may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a wine at that price point. The London Wine Competition will assess each wine for how much value it is offering its customers.
This is arguably the most important part of a wine brand to get right. For, after all, what a wine brand looks like is how every consumer chooses the wine they want to drink. With their eyes first. Up to 65% of consumers will try a new wine just because it looks good and if you can match that with a price and quality of wine that offers great value for money, then you are more than half way home. The London Wine Competition will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention.
For further information: London Wine Competition
Up to: 25/03/2020
Location: The Worx, 10 Heathman's Rd, Fulham, London SW6 4TJ, UK.
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