East Coast Beer Co
About East Coast Beer Co. – Established in 2007, the Point Pleasant Beach, New Jersey-based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Led by two long-time friends, John Merklin and Brian Ciriaco, East Coast Beer Co.’s first beer, Beach Haus® Classic American Pilsner (CAP) which was crafted to pay homage to those early German-American brewers and the CAP style they created.
John Merklin and Brian Ciriaco, founders of
East Coast Beer Co.
Brian and Merk were high school buddies, class of 1991 to be exact. They went on to attend the same college and attain similar careers.
Their jobs in Hi-Tech enabled them to enjoy quite a lot of travel both domestically and internationally, and they were able to see many cool places. Best of all they got to take in a lot of the local customs and cuisine, namely the local beer.
It was on one particular flight in early 2007 that Merk began reading the book "Beer School" by Brooklyn Brewery co-founders Steve Hindy and Tom Potter. By the time this flight had landed Merk had decided that it was his destiny to establish a Beer Company at the Jersey Shore and help create an identifiable style to call its own.
He immediately brought the idea to longtime friend Brian and together they established East Coast Beer Co. The next 2+ years were spent brewing, writing business plans and garnering local support. In November of 2009 they quit their current jobs and started up East Coast Beer Co. full time.
Along with the support of some very talented and dedicated individuals, they released their first brew, Beach Haus® Classic American Pilsner in Summer 2010.
This unique pre-Prohibition, American-style Pilsner was once prevalent throughout the American brewing landscape, and the boys were proud to bring it back. Beach Haus Classic American Pilsner is made purely of ingredients found in America, just as the early style demanded. They took great care in selecting and using hops and malts native only to America. Smooth, golden and full bodied – it’s a New American Classic.
In October of 2011 they released their first seasonal, a Fall/Winter dark lager named Beach Haus® Winter Rental. In May of 2012 they released their third beer, Beach Haus® Kick Back Ale.
The company continues to explore and fuel their love of craft beer by cultivating and developing new brews, as evidenced by the launch of their second beer – Beach Haus® Winter Rental a darker seasonal lager with roasted malts and a hint of chocolate. Over the next couple of years, beer enthusiasts and novices alike will continue to see a number of original beer creations that are as easy to enjoy and appreciate as the rest of the East Coast Beer Co. brews. For more information on ECBC, Beach Haus® Classic American Pilsner, or Beach Haus® Winter Rental
This unique pre-Prohibition, American-style Pilsner was once prevalent throughout the American brewing landscape, and we're very proud to be bringing it back.
Beach Haus Classic American Pilsner is made purely of ingredients found in America, just as the early style demanded. We took great care in selecting the hops and malts we use that are native only to America. Smooth, golden and full bodied – we think of it as a New American Classic.
What was lost to Prohibition can once more be found!
Proudly Distributed in New Jersey, Long Island, Pennsylvania, Connecticut and South Carolina! We are working hard to get Beach Haus everywhere! Check back soon to see if it's in your area.
We are looking for distributors in NY, CT, DE, MD, VA in USA and Importers in UK, India, China and Europe.
Please contact brands@beveragetradenetwork.com for more information.
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