Social Media Marketing For Wineries: Tools and Techniques To Grow Your Wine Brand Using Facebook, Twitter, LinkedIn and Other Social Media Platforms.
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Everyday there are millions of new accounts being added to the already daunting number of members using social media platforms. An average of 150 000 new twitter accounts are being created every day1 and as of March 2013 Facebook is toting over 1.06 Billion users and 618 million pages2.
Throw in the number of members on Pinterest, Instagram, and Google+ (not to mention the thousands of other platforms) and the amount of information that is being shared is astronomical. So how do we begin to take advantage of all of this information? Where do we start?
Your potential audience is willing to share and grow with you, so create a strategy and be willing to share and grow with them. There are thousands of members actively looking to establish relationships and using social media in creative and entertaining ways is a great way to create a healthy following.
These 5 strategies of Social Media Marketing (SMM) for Wineries are powerful tools in building your brand power and creating positive awareness for your company.
1. First and Foremost - Create A Marketing Strategy
It is crucial to understand what it is you want to accomplish with social media before you start using social media to accomplish it. Some good questions to ask yourself before you start using SMM to help achieve your business goals are:
• How can I use Social Media to direct traffic to my website, brand, company?
• Who is my target audience and how can I reach them on different social media platforms?
• What are some popular concepts that have to do with my brand and how can I use them to engage with my followers.
• How am I going to create my brand identity?
2. Listen as much as you Talk
A big mistake when starting out is to get overwhelmed by the amount of information streaming by and decide that the only way to get your company seen is to bombard the platform with images and messages. People enjoy personal relationships and feeling valued. Make sure that your friends and followers understand that you are willing to have a two-way conversation – spend time looking at and commenting on what other people are doing and answer any questions that come your way [...] Full Article on Social Media Marketing
Facebook Marketing For Wineries
BTN looks at how Facebook pages should be used to communicate with customers, market your brand and increase customer lifetime.
Facebook Marketing for Wineries and Tips on How To Engage
Ahh - To wake up in the morning, open the curtains and look out as the sun's first light kisses the neatly lined rows of vines that stretch our across the valley. What could be better? 'Off to work,' you say to yourself as you...startup your laptop and log into Facebook!
If you don't already know - It is official! Facebook has infiltrated the lives of those who live outside the social circles of Universities and cities where it was once only relevant to those socialites whose lives were endlessly scheduled and edited on the internet. Like it or not, it has reached the valleys, hillsides, and hidden corners of the world where people are making their passion for the land into wine.
I am Logged into Facebook, Now What?
In the last decade it has become essential to keep an active Facebook page to be relevant in the wine industry. So how can you manage your time and money and use Facebook in the most efficient way?
First and Foremost – If you are hoping to connect with new customers on Facebook then you should consider a couple of points first:
1. Most new 'fans' of your Facebook page come from another source of marketing. They have been directed to Facebook by your web-page, direct marketing or word of mouth. Essentially, your winery's Facebook fans are your exiting customers [...] Continue Reading Full Article on Facebook Wine Marketing
Social Media Strategy For Wineries - How To Use Twitter
How to use Twitter for your Winery
Beverage Trade Network looks at Beginner and Advanced strategies on how Wineries can maximize their exposure on Twitter and connect with the people that matter.
Since it’s induction, Twitter has become a huge player in any modern Internet marketing campaign. From connecting with customers to negotiating new partners, Twitter is an indispensable tool for any Winery looking to expand.
How Wineries Can Engage On Twitter?
Twitter offers four different ways to communicate with other members on its platform. All are very similar, but each has its on use. Let’s take a look at how to take full advantage of them.
1. Tweeting [...] Read Full Article on Social Media Strategy For Wineries (Twitter)
How to use Social Media in new and interesting ways (Wineries, Beverage Brands, Breweries and Distilleries).
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GIVE, GIVE & GIVE SOME MORE.
i. Create Contests and Offer Prizes & Discounts
Everybody loves free stuff. Make your page attractive by offering prizes for correctly answering a skill-testing question or offer promotions to your clients for taking part in a survey. Use catch phrases like “Be the first to answer and win…!” or “at the end of the competition the person (or photo) with the most ‘likes’ wins…” When you generate interest in a certain promotion your followers will continually return to your page to see what has happened since they were last online.
ii. Always Make Sure Your Followers Feel Like They Are Receiving Something.
When you are asking them for their email address to subscribe to your newsletter or to click on your links make sure you give them lots of rewards for commiting their time and participating in your community. Make your followers feel that they are a valued part of your platform. Encourage them to share and grow with you. Use catch phrases to describe your newsletters. Make your link headlines exciting and always take the time to personally answer any emails or comments [...] Read Full Article on Social Media For Wineries