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How Retailers Can Grow Their Private Label Brands and Grow Profits

A retail store can have a control or a private label brand, but it can easily flounder. Bob Paulinski MW gives his insights on how you can create a successful brand for your retail store or restaurant at IBWSS 2017.

Bob Paulinski, MW is one of the top industry experts in private label wine development. He has worked in a diverse range of wine retail leadership roles throughout the US, covering three decades.Retailers and store brands are now engaged in a new competition to win over a different type of wine and spirits drinker: one who has embraced the concept of private labels. So if you are a hotel or hospitality business looking to create a distinctive experience for guests, a restaurant looking for new mid-priced offerings for a wine list, or a national retail chain looking for a product that will boost margins, you need to know what’s happening in the private label and bulk wine and spirits industry. If you don’t, your competitors will.

Broadcast date: 6/8/2017

Bob Paulinski

Bob Paulinski, MW is one of the top industry experts in private label wine development.

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