Generally hired by beverage companies that cannot support large marketing and sales teams or who are looking for professional representation in areas outside of their expertise, beverage brokers are independent agents who act as a liaison between producers, importers, distributors and retailers.
As hard working and successful the sales people you have on your team are, you can't skirt the inevitable truth that the beverage industry is a relationship business and sometimes knowing the right person at the right time is the only way to take your company to bigger markets.
What can you do to get your brand ready?
Who should you look to as your next agent?
How can you develop programming targeted at your chain store?
BTN takes a look at how to successfully land large chain distribution agreements using the expertise of supply specialized VIP brokers.
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