17/11/2016 | Many try, many fail and some survive. Here are the Top 10 Tips from brand-owners that launched their brands in the U.S market successfully and sustained their growth to become leaders in their category.
02/11/2016 | The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
29/10/2016 | From pre-brand awareness in retail stores and with end consumers, to securing distribution and creating post-brand awareness after a distributor is secured, here is what a perfectly targeted brand launch should look like.
25/10/2016 | Whether your portfolio is small or large, your success will rest on your ability to build a strong relationship with your customer that adds value to their business. With this goal, there are some good concepts to follow.