BTN Academy // Articles

Overcoming the Top 10 Objections from Beverage Retailers

Convincing retailers to carry your product means fielding countless questions and overcoming reservations about your brand. Here are the top 10 objections that you should be ready to answer.

Views Mark as favorite
Photo for: Overcoming the Top 10 Objections from Beverage Retailers

Choosing your words carefully and understanding how to manipulate a room full of people can go a long way, but sometimes strong personal skills just aren’t enough. Convincing retailers to carry your product means fielding countless questions and overcoming reservations about your brand.

Some major objections that you will come up against will be regarding your bottle price, the retailer’s resistance to change, their trust in you and your product’s success, any promises they’ve made with other brands and their need to confirm that they are ready to carry your product with the rest of the team.

What sign’s should I look for?
What should I do to when they tell me they aren’t interested?

Let’s take a look at how you can plan ahead and be prepared to handle any objection.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

For only $29 a month, get full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Social Media Push On Your Brands
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. Select your plan here >>

Looking to grow your Bulk Wine, Bulk Spirits or Private Label Services Business? Then get involved with International Bulk Wine and Spirits Show. (July 26-27, 2017, San Francisco)

See why thousands of beverage professionals use beveragetradenewtork.com

It’s free and easy to get started. Create your profile and within minutes access BTN tools to help grow your beverage business.

Get started now!