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How to Sell Your Brand in Online Retail Channels

Insights and tips for suppliers looking to sell their brands to online retail partners.

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Partnering with established online retailers that have an existing large consumer base is a great way to gain new customers. Use promotions and great deals to get buyers to try your beverages and hopefully convert them into long term consumers. Giving online retailers the go ahead on some really great deals will dramatically help you gain new consumers.

It can be difficult to figure out where to start and to really build an online customer base so we asked Andre Eikmeier, founder of VinoMofo.com (fastest growing retailer in Australia) to give us some insight into the world of online retail and what it means to successfully market your wine in a world of competition. Here's a look at what he had to say:

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