BTN Academy // Articles

Breaking Through: How to Get New Brands into Retail Channels

What’s the secret to breaking through the retail barrier and getting a product onto store shelves? The process involves quite a bit of research...and begins sooner than you’d think.

Views Mark as favorite
Photo for: Breaking Through: How to Get New Brands into Retail Channels

Every beverage entrepreneur’s dream is walking into a store to see their product on shelves and flying out the door in customers’ shopping carts. However, a lot goes into getting that product onto those shelves – work that starts before the beverage company even contacts the store in the first place. 
 
It Starts With Brand Creation
 

For those who think that breaking into retail begins after the product has been designed, produced, and is ready to go: stop and rewind. Getting a product into stores actually, begins at the very beginning of the product creation process. 
 
Packaging is a key part of this process. On a basic level, beverage entrepreneurs talk about what sort of bottle they’ll use, what color it will be, what font or design they’d like to use on the label. However, it’s not enough to design an attention-catching logo and interesting six-pack carton design for a tasty new larger; there’s also a functional side of things that are necessary to consider in order to receive optimal shelf placement (or shelf space at all, period). 

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

For only $29 a month, get full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Social Media Push On Your Brands
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. Select your plan here >>

See why thousands of beverage professionals use beveragetradenewtork.com

It’s free and easy to get started. Create your profile and within minutes access BTN tools to help grow your beverage business.

Get started now!