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Bottom-Up Methodology: How to Generate Demand in the 3 Tier System

The idea behind bottom-up methodology is that you address the demand chain before looking for partners in the supply chain. Learn how you can do that here:

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The idea behind bottom-up methodology is that you address the demand chain before looking for partners in the supply chain. In today's market, distributors are expecting suppliers to be actively creating a healthy marketplace for their beverages.

How can you build consumer awareness before market entry?
What kind of participation are distributors really looking for?
How can you encourage retailers to request your brands?


BTN interviews Brian Rosen (Owned and Operated Sam's wine and spirits Chicago - America's Biggest Independent Wine Store) and Looks at How to Build Healthy Demand BEFORE Going To Market.

“I think a lot of success, in terms of getting a brand into retail stores, is really creating demand far-ahead of supply. That will always be your first priority when getting ready to visit a distributor...”

“I really recommend that you've got some sort of provable demand sheet of your product when you go to visit your distributor...”

“You want to go into your distributor and say, “Hey the following ten retailers are willing to carry me, there's real demand in this market...”

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